sodium edentate

binomial name: tetrasodium edta
an integral cleansing ingredient in soap and shampoo, this powered sodium salt reacts with metals in water to soften the water.

benefit: while most cleansers or surfactants attract dirt and oil to remove it from the bod, they naturally attract metals found in hard water. this active ingredient works to soften the water and neutralize the inherent metals, allowing the cleansers to work more effectively. acting as a preservative, it prevents microbial growth, reduces soap scum and improves the overall foaming action of products.