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illuminating rose collagen renewal face serum

by yael alkalay

a breakthrough daily skincare practice born from a rose illuminating care for your skin 6 pure ingredients, 45 kg rose petals, 10,000 arctic berry seeds, 200 nutrients, one bottle, your radiant skin



Born out of the objective of naturally transforming skin through daily self-care with concentrated, potent ingredients, red flower introduces Illuminating Rose Collagen Renewal Face Serum – a toxin-free, multi-sensory treatment that contains the whole essential oil of 45 kg of rose damascena petals and 10,000 cold-pressed cloudberry and raspberry seeds in every bottle for instantaneous benefits and radiant health.

Building on the therapeutic effects of the groundbreaking nature face and body collection, the Illuminating Rose Collagen Renewal Face Serum is the ultimate enhancement. Central to restoring skin's glow, it provides an instant boost to the skin by brightening the complexion and improves elasticity by generating collagen to plump up the skin and address the first signs of aging.

Used independently or as part of the multi-dimensional nature line, the rose serum is a key step to a holistic skin care practice that encourages overall health, longevity and radiance to bring new life to skin through concentrated, pure ingredients and thoughtful technique.

"What a lovely thing a rose is!... Our highest assurance of Providence seems to me to rest in the flowers. All other things, our powers, our desires, our food are all really necessary for our existence in the first instance. But this rose is an extra. Its smell and color are an embellishment of life, not a condition of it. It is only goodness which gives extras, and so I say again that we have much to hope from the flowers."
-- Arthur Conan Doyle, The Naval Treaty


The Product

Illuminating Rose Collagen Renewal Face Serum

Simplify and enliven your beauty ritual with this versatile and highly-concentrated rose serum packed with clinically proven natural active ingredients. These exceptional ingredients are carefully sourced to ensure the highest level of potency and to maximize the therapeutic effects and aroma-therapeutic benefits, with great attention to detail and care from small farmers and purveyors. Without the use of chemical fillers, it contains the highest ratio of active ingredients that instantly nourish, plump up fine lines, smooth out rough patches and create an instant glow.

What Makes it Special

Formulated with a combination of rose omega concentrate, arctic berry complex and protective aloe butter, this active serum contains a specific blend of ingredients that contain powerful antioxidants to help protect the skin, and restore it to a healthy, youthful state. Luxurious yet lightweight this purposeful blend achieves the multitasking effect of immediate hydration and improved tone – making it the ideal moisturizer for anyone seeking an immediate and long-term solution for dewy skin and a luminous complexion.

Many approaches to skin care emphasize how to fix issues or mask them rather than exploring the underlying reasons behind them. One cannot stop the aging process but you can learn how to manage it. As part of an empowered philosophy behind skin care, Red Flower seeks to demystify the science behind skin care for a clean, powerful and pleasurable approach to achieving healthy, resilient and glowing skin.

"It looks much more modern and dynamic. Being fresh-faced gives you an air of confidence.”
- Diane Kendal, Makeup artist

How it Works

From the first application, the Illuminating Rose Collagen Renewal Face Serum instantly makes the skin look firmer, smoother and more resilient, while also combating dryness throughout the day. Because of the unique molecular structure of this essential oil blend, it penetrates deeper and faster than creams to deliver lasting moisture and repair the skin from within. Loaded with some of the highest sources of vitamins, minerals and fatty acids, this versatile serum tones the skin to brighten a dull complexion, softens the texture and boosts collagen production for a plump, youthful complexion that only improves with continued use. It also works synergistically with other nature products to enhance the effects of additional antioxidant moisturizers.

Designed for these Skin Needs

Our skin is the first indicator of age and health. During our mid-to-late twenties is the time when the skin starts to lose elasticity, radiance and tone. This is the time to focus on prevention and replenishing to target the first signs of aging. As we age, the rate at which our bodies refresh old cells with new ones (i.e. cellular turnover) starts to slow, along with the production of collagen and elastin. These proteins make up the connective tissue in our skin that gives its form, fullness and desired suppleness but when depleted – produces wrinkles. Hormonal changes also affect collagen and elastin levels and deplete the skin's natural moisture levels – which leaves it dehydrated, and in constant need of hydration.

Setting aside genetics, life habits and diet, the biggest culprit that contributes to premature aging is oxidative damage caused by free radicals. While our cells continuously die and replace themselves through the oxygenating process, a small percentage of them are damaged by the sun, pollution and other environmental factors and can turn into free radicals that cause wrinkles and further damage. The Illuminating Rose Collagen Renewal Face Serum was conceived to cover both imminent skin care needs and long-term maintenance through a natural solution that doesn't rely on harsh chemicals that corrode the skin over time.

But for every hurdle nature has in store in the aging process, there is a natural solution to stimulate these actions and protect against premature aging. The essential oils and botanical extracts found in this transformative facial serum are part of nature's answer to the wear and tear of oxidative stress.


The primary skin concern at any age is moisture loss and uneven tone. To achieve the dual effect of immediate hydration and improved tone, the rose omega concentrate contains the highest concentration of distilled Damask rose (Rosa Damascena) petals fortified with nutrient-rich cold-pressed certified organic avocado oil. One of the most costly and omnipotent of raw materials, whole rose essential oil has in-numerous skin-saving properties. To capture the full potential of this transformative flower, it requires the steam-distillation of 45 kilos of rose petals to obtain enough essential oil for a one ounce bottle. As a natural emollient full of essential fatty acids, rose oil targets the first signs of moisture loss, delivering instant and long-lasting moisturization and antioxidant protection to dry and combination skin.

"The medicinal functions of rosa damascena are partly attributed to their abundance of phenolics compound. Phenolics possess a wide range of pharmacological activities, such as antioxidants, free-radical scavengers, anticancer, anti-inflammatory, antimutagenic, and antidepressant."
-- Pharmacological Effects of Rosa Damascena - US National Library of Medicine National Institutes of Health


"Rose oils contain high levels of vitamin A, which increase skin-cell turnover and reduce wrinkles, and vitamin C, which helps even skin tone. The molecules in rose oils are small, so they pass into the skin easily, delivering the active ingredients where it matters: the dermis."
-- Susan Stuart, MD, dermatologist and founder of La Jolla Dermatology in La Jolla, California.


Especially beneficial for sensitive and stressed skin, rose oil's anti-inflammatory properties soothe irritation while its astringent qualities are equally beneficial for treating acne-prone skin and improving tone and texture. This toning action also stimulates circulation and brings oxygen to the skin, giving it a refreshed, illuminated glow. With regular use, rose oil also has the ability to mend broken capillaries by strengthening vein walls. As a rich source of vitamin A, rose oil also works to reduce fine lines and wrinkles by promoting cellular renewal for youthful, resilient skin.

Loaded with Omega-6 and Omega-3 essential fatty acids (EFA's), avocado oil not only penetrates the skin to deeply nourish but it strengthens the barrier of the skin to prevent moisture loss. This greatly benefits those with mild eczema whose skin doesn't produce enough fatty acids to retain water, resulting in dryness. As more individuals come to rely on harsh retinols as the only tool in their arsenal against anti-aging, vitamin-rich avocado oil offers a natural alternative that won't harm the skin's texture, but rather, restore it. Avocados contain anti-inflammatory plant sterols that can reduce blemishes, fade age spots and heal damaged skin caused by sun-exposure or aggravating skin care formulations. Packed with vitamins A, B1, B2, D, and E, they naturally increase collagen renewal to plump up the delicate eye area and fine lines, resulting in an elastic and refined skin texture.

An equally rare ingredient, the arctic berry oil complex sourced from the pristine landscapes of Northern Finland, consists of 10,000 cold-pressed cloudberry, red raspberry and cranberry seeds that bring a surge of moisture – bursting with omega 3's, 6's and 9's - while offering superior protection against internal and external damage. Cold-pressed berry seed oils are some of the most powerful and naturally occurring sources of antioxidants of all. Highly emollient, light in texture and readily absorbed, they are an essential component of any anti-aging treatment and a potent force in red flower's nature line. Antioxidant vitamins remain the skin and body's best defense against aging and work most effectively when used together.

Due to the extreme growing conditions and 24-hour sunlight, these arctic berries have developed up to 40 times the concentration of vitamin E, vitamin C, and antioxidants to protect themselves against the elements and in turn, bring restorative qualities to the skin. One of the most effective antioxidants exclusive to these berry oils is ellagic acid. Found in abundance in red raspberries, this potent antioxidant works to prevent the breakdown of collagen, making it less susceptible to free radical damage and preventing moisture loss and elasticity. In addition to its wrinkle-fighting abilities, ellagic acid is also an active skin brightener and aids in protecting the skin from UV damage for healthy and lustrous complexion.

"Ellagic acid, a polyphenol compound present in berries and nuts, has received attention as an agent that may have potential bioactivities preventing chronic diseases. These results demonstrate that ellagic acid prevents UV-B-irradiated wrinkle formation and photoaging caused by collagen destruction and inflammatory responses."
-- The Journal of the Federation of American Societies for Experimental Biology


Containing double the amount of vitamin C than oranges, cloudberries help to fortify the skin's barrier, fight oxidative damage and accelerate collagen production to fight premature wrinkles. Another superb antioxidant, cranberry oil contains a unique balance of Omegas 3, 6 and 9 at a potency not found in any other oil and deeply moisturizes the skin like few oils can. This bright berry also boasts two forms of Vitamin E (tocotrienols and tocopherols). Besides providing antioxidant activity and UV protection, tocotrienols also slow the production of melanin – preventing the formation of age spots in the first place. Another arctic berry brimming with vitamin E, raspberries are made up of 83% essential fatty acids, which help sustain moisture throughout the day. In addition to preventing any visible UV damage, they also protect the skin against a more inconspicuous danger – daily pollution.

Thanks to a unique concentration of botanical oils, this formula contains no mineral oils and relies upon the nourishing and absorptive capabilities of aloe barbadensis butter to create an emollient base that heals from within. Instead of settling on the top layer of the skin, aloe barbadensis butter deeply penetrates with the absorptive capacity four times faster than water, to quench the skin and heal it on a cellular level. While aloe is made up of 99 percent water, the remaining 1 percent carries an abundance of over 200 active components including vitamins, minerals, amino acids, polysaccharides, enzymes, and fatty acids. These key amino acids help make up the building blocks of collagen production, while the polysaccharides lend it tremendous moisture binding properties for smoother, more luminous skin. Aloe has the unique ability to increase the amount of fibroblast cells that are responsible for fabricating collagen in the skin that gives the complexion its supple and firm texture.

"Fibroblast activation by Aloe Vera Gel has been reported to increase both collagen and proteoglycan synthesis, thereby promoting tissue repair."
-- Anti-inflammatory and wound healing of growth substance in Aloe vera - - Journal of the American Pediatric Medical Association.


Aromatherapy in skin care

In line with a multi-sensory approach to skin care, this featherweight serum is formulated to stimulate the senses on all levels. The skin is a reflection of overall health that is affected by internal, external and mental factors that contribute to its well-being. Rose essential oil not only soothes the skin, but also calms the mind with its divine and relaxing scent. Its aroma-therapeutic scent eases anxiety and stress, which plays a huge factor in skin irritation. Stress can manifest on the skin with increased oil production, dryness, irritation and inflammation, so a calm mind equals healthy skin.


Apply the Illuminating Rose Collagen Renewal Face Serum anytime the skin needs a boost — for a rush of hydration and radiance. Transform your skin care regimen into a present daily practice that enhances the start and finish of your day. The rose serum's portable size and versatility makes application a simple and timely step that delivers instant results packed in a lightweight formula. For daytime use, massage a few drops into the skin and follow the application with the arctic berry cloud milk cream to fortify the skin. Make-up artists also find blending the rose serum with foundation or tinted moisturizer or simply on its own, creates a luminous finish and dewy complexion.

For a more enhanced application, use the rose serum along with the red flower nature line for a deeply penetrating and replenishing result – inspired by the top facialists and spa estheticians in the country who incorporate the nature line into their treatments.

After cleansing the skin with the active organic milk forest purifier or lymphatic phytopower sea cleanser and masque, place a few drops of the serum onto fingertips and gently blend over the entire face, neck, décolleté and under the delicate eye area in the evening or first thing in the morning. Applying at night helps to nourish the skin when it is in rest and repair mode and in need of hydration the most. If the skin is feeling sluggish, apply serum using facial acupressure massage to encourage blood flow. Increasing circulation also enhances the absorption of the essential oils. Always apply serums before other treatments to ensure they penetrate the skin.

The Illuminating Rose Collagen Renewal Face Serum is especially beneficial for skin that is in need of immediate replenishment and brightness but is suitable for all types and noncomedogenic. For more mature skin, the Essential Omega Fresh Berry Oil Serum enhances the effects of the rose serum to provide superior moisture and address dark circles and puffiness around the delicate eye area.

“The rose has told
In one simplicity
That never life
Relinquishes a bloom
But to bestow
An ancient confidence."
-- Nathalia Crane, Venus Invisible and Other Poems

“Today, there’s an ease to dressing that’s crossing over into beauty, It’s sort of the idea of breathability.” - Emily Weiss, Into the Gloss

the nature skincare regimen aligns perfectly with the "proudly barefaced" make-up free philosophy that was featured in The New York Times.

  • Michelle Horgan

    This is truly something beautiful and special. My skin is loving this so much, I also use it on my hands at night and wake to find everything glowing and hydrated. This is of a thicker consistency and at first I was concerned about the dropper method, but as long as you don't have the dropper come into contact with the skin, it stays uncontaminated. Beautiful, unique and special.